The Sarajevo Movie Competition has launched a brand new award: the Prix Cineplexx, given to the perfect function within the Open Air Premiere program and chosen by viewers members.
Established in partnership with Cineplexx — the main cinema chain in Southeast Europe — the award has been created to “additional strengthen the hyperlink between competition recognition and a movie’s theatrical life,” underscoring a shared dedication to place films in theaters.
The prize has a complete worth of 20,000 euros ($22,855), comprising 15,000 euros for a advertising marketing campaign in Cineplexx cinemas to help the profitable movie’s theatrical distribution, and 5,000 euros in money, offered to the movie’s producer.
One of many Competition’s most attended programmes, Open Air was divided final 12 months into two sections: Open Air and Open Air Premiere. Open Air Premiere showcases the area’s most hotly anticipated works from throughout the previous Yugoslavia, offered on the UNIQA Open Air Cinema Stari Grad, a venue that doubled its seating capability final 12 months.
Because the main cinema chain in Southeast Europe, Cineplexx is “a pure companion” for an award that honors the viewers’s selection whereas supporting the theatrical lifetime of regional movies, in line with the movie competition.
“This award represents excess of its financial worth,” stated Jovan Marjanović, director of the Sarajevo Movie Competition. “Along with viewers recognition, the profitable movie receives substantial advertising help for its theatrical launch by means of one of many area’s largest cinema chains. This brings added worth to the Open Air Premiere program and gives regional movies with tangible help past the Competition itself.”
Christof Papousek, CFO and co-owner of Cineplexx Group, and recipient of the 2024 Coronary heart of Sarajevo Award, added: “For a few years, we now have proudly supported the Sarajevo Movie Competition, one of many area’s most excellent cultural occasions and a movie competition of main creative, trade, and political significance. Our cinemas are devoted to serving audiences by means of state-of-the-art infrastructure and numerous movie programming. It due to this fact feels solely pure for us to sponsor an award determined by the competition’s viewers and devoted to regional movies.”
“We’re already trying ahead to celebrating the very first winner of the Prix Cineplexx.”
The 2026 Sarajevo Movie Competition will run within the Bosnia and Herzegovina capital from Aug. 14-21.
