“Shark Tank India” has unveiled “#DontBeATota,” a marketing campaign taking goal at founders who mistake the language of entrepreneurship for the substance of it, because the present opens its sixth season for entries on streamer SonyLIV.
The marketing campaign lands at a second when phrases corresponding to valuation, burn fee and EBITDA have develop into on a regular basis vocabulary. It poses a pointed query: has the language of entrepreneurship begun to overshadow the enterprise itself? “#DontBeATota” argues that conviction, execution, resilience and a grasp of fundamentals matter greater than a refined command of buzzwords.
The marketing campaign’s mascot is Tota, a parrot who believes he can impress the Sharks just by reciting startup terminology he barely understands. The character is constructed round a easy distinction: anybody can memorize the vocabulary of entrepreneurship, however solely founders who perceive their enterprise can truly construct one.
Aman Gupta, a Shark on “Shark Tank India” and co-founder of boAt and founding father of Off/Beat, stated: “If repeating startup buzzwords was sufficient to construct a enterprise, we might all be investing in parrots. That’s the thought behind this marketing campaign. Over time, ‘Shark Tank India’ has helped make entrepreneurship a part of mainstream conversations, and that’s one thing we’re extremely happy with. However constructing an organization has by no means been about sounding like an entrepreneur, it’s about fixing actual issues, understanding your enterprise inside out and displaying the resilience to maintain constructing each single day. That’s precisely the type of founders we’re excited to satisfy in Season 6.”
Founders can now submit entries for the brand new season by SonyLIV, with the community inviting candidates who can display actual conviction and a transparent understanding of their companies.
The Script Room conceived and produced the marketing campaign.
