Regardless of the way you take a look at it, the 2026 World Cup was a powerful success. On the sphere, the world noticed stars like Erling Haaland, Jude Bellingham, and Lamine Yamal thrive within the highlight. Off the sphere, the sport was the cultural occasion of the 12 months. Dua Lipa was certainly one of many artists who made a splash by attending the video games, whereas RosalÃa celebrated her nation’s victory in model. After which there was the first-ever halftime present for the ultimate, the place Madonna, Coldplay, Burna Boy, and Justin Bieber carried out in an enormous spectacle that featured everybody from Ted Lasso to The Muppets.
At UPROXX, we surrounded the video games with our Sounds Of The Cup playlist, that includes most of the artists tied to the halftime present — all of whom noticed an actual bump of their music across the video games. The outcomes had been huge: 28M whole video views, 77.2M whole minutes watched, and 125.8K whole engagements.
Each tentpole second has a soundtrack — and the numbers show simply how tightly sport and tradition are woven along with the music that surrounds them.
