In 2025, Whatnot raised two funding rounds, every of which introduced in additional than $200 million of contemporary capital. Now, the stay buying platform is displaying that its large 12 months was not a fluke. It has introduced a $545 million Collection G spherical that values the corporate at $20 billion.
ICONIQ, Lightspeed, and Avra led the spherical. Earlier Whatnot buyers who participated within the Collection G embody Andreessen Horowitz, Greycroft, and Y Combinator. In a weblog publish, Whatnot referred to as its new spherical “the biggest elevate in stay buying.”
Whatnot will apply its contemporary capital throughout a number of areas. It would search continued consumer progress and worldwide enlargement whereas additionally rising its funding in AI — a sector that’s rolling up a giant invoice throughout main tech corporations. “This funding permits us to construct higher instruments, deliver AI to extra elements of the promoting expertise, assist sellers attain extra patrons, develop into new markets, and proceed constructing the world’s largest and most trusted market,” stated Whatnot CEO and Co-Founder Grant LaFontaine in a press release.
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Since its founding in 2019, Whatnot has skilled a meteoric rise that has put the ecommerce business on discover. Early experiments in stay buying have produced a sprawling gross sales setting that generated $8 billion of gross merchandise worth (GMV) from stay gross sales in 2025.
The brand new 12 months has introduced extra excellent news to Whatnot HQ. In its announcement publish, the corporate stated that it attracts 650,000 new customers every week. “Over the previous 12 months, the variety of sellers who’ve handed $1 million in lifetime gross sales has greater than doubled, and the share incomes a full-time dwelling on the platform has grown by 25 %,” reads the publish.
By reaching a $20 billion valuation, Whatnot practically doubled the $11.5 billion determine that was hooked up to its earlier funding spherical. It could appear that the sky is the restrict for this stay buying unicorn. As is the case with its neighborhood of stay sellers, enterprise is booming.
