Disney has tapped 20-year firm veteran Joss Hastings as Senior Vice President, Advertising, Disney Shopper Merchandise reporting collectively to the media big’s Chief Advertising Officer Asad Ayaz and Disney Shopper Merchandise President Lisa Baldzicki. The appointment follows the current announcement that Shopper Merchandise will shift from Disney Experiences into Disney Leisure – Studios.
Hastings, who has labored throughout client merchandise, digital, music, parks and gaming, will lead advertising and marketing for the DCP enterprise globally throughout groups to develop the enterprise, strengthen Disney manufacturers and join with shoppers, working intently with TWDC franchise, studio and enterprise companions.
The longtime Mouse government was beforehand VP, Advertising Technique, and is changing SVP of worldwide advertising and marketing for Disney Shopper Merchandise, Ron Faris, however with a brand new remit given the shift.
Not too long ago she led Disney’s international Components 1 partnership and delivered activations that expanded Mickey & Pals’ attain and relevance (together with an occasion on the Las Vegas Grand Prix); a sold-out Mild Monster collaboration on the Shanghai Grand Prix; and the growth of the partnership into F1 Academy to capitalize on the rising momentum behind girls’s sports activities.
She spearheaded a collaboration with Vogue the place designers from all over the world reinterpreted Mickey Mouse by way of the lens of their favourite period in assist of the model’s one hundredth anniversary celebration. She’s labored with main manufacturers from LEGO to Lululemon to Gucci and developed award-wining campaigns together with Dream Huge, Princess, and Drive Friday.
“Joss is a type of uncommon entrepreneurs who is aware of learn how to flip a giant artistic thought into one thing that connects with shoppers, exhibits up in tradition and drives the enterprise. She is aware of Disney, our manufacturers and our followers extremely properly, and has an excellent observe file of bringing groups and companions collectively on work that breaks by way of,” Ayaz mentioned. “As Shopper Merchandise enters this subsequent chapter, I can’t consider a greater chief to take its advertising and marketing ahead.”
