What do you get if you mix the Eurovision Track Contest, American Idol, and the SoundOn program? The reply is Music On Stage, a worldwide occasion that brings rising artists to viewers through TikTok LIVE.
TikTok launched Music On Stage final yr, when the app launched its group to an preliminary cohort of rising musical stars. In keeping with a weblog put up, Music On Stage’s first go-around generated 8.2 billion impressions whereas drawing 1.4 million viewers all through the printed of the International Finals. Some artists featured in Music On Stage, together with winner Anyelique Solorio, have constructed sturdy followings on TikTok and past.
One yr later, TikTok is bringing again Music On Stage. Creators from greater than 20 areas are competing for each recognition and shares of a tempting prize pool: Winners will obtain developmental alternatives by way of SoundOn and on-stage alternatives at festivals like Breakaway Carolina Competition and All Issues Go NYC.
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@tiktoklive_onstageEvery star has a starting. Microphone, lights, prepared…GO LIVE! Welcome to #TikTokLIVE #MusicOnStage —the place stars are born. Registration is now open from Aug 1 – 14. Present the world your sound, and the subsequent music star could possibly be YOU!
♬ 原聲 – Music on Stage
Auditions for Music On Stage started on August 15, with the International Finals set for September. As in 2025, the competitors might be break up between the EMEA and APAC areas. The fomer present might be hosted by British singer-songwriter Cat Burns, whereas Thai singer-songwriter Songkarn will anchor the latter.
Between its worldwide scope and concentrate on rising pop expertise, Music On Stage has a lot in frequent with Eurovision. Some artists with giant TikTok followings, together with England’s Sam Ryder, have competed within the 70-year-old, cross-continental contest.
If, nevertheless, you need to stream Eurovision protection, YouTube is among the greatest locations to do this. The official ESC channel has lengthy had a robust YouTube presence, particularly throughout the competitors, and in 2026, YouTube took its help to the subsequent stage by changing into an official Eurovision broadcaster. Now, as the competition expands to Asia, YouTube is increasing its protection in form.
TikTok needs to proceed emphasizing its affect on the music trade, so it wants a solution to YouTube’s Eurovision protection. That’s the place Music On Stage is available in. The occasion isn’t just a celebration of artistry, but in addition an commercial for SoundOn’s capabilities and TikTok LIVE’s sturdy array of income streams. One of many efficiency alternatives obtainable for Music On Stage winners is a slot at TikTok LIVE Fest, the app’s annual showcase of vertically-oriented expertise.
The potential of these alternatives will turn out to be extra pronounced as extra customers purchase into the Music On Stage hype. Protection of the competition might be discovered by trying to find the #MusicOnStage hashtag on TikTok.
