Princess Olympia of Greece’s DL1961 Capsule Debuts at Moda Operandi

On Thursday, Moda Operandi is releasing the primary unique capsule designed by Princess Olympia of Greece in partnership with DL1961. Moda Operandi tapped Olympia as its contributing editor again in February 2025.

The nine-piece assortment consists of items starting from $279 to $999, and was designed to mirror Olympia’s private wardrobe and viewpoint, rooted in elevated denim and on a regular basis wardrobing with nods to traditional Americana meets English countryside and ’90s off-duty type. Aside from Moda Operandi, the road is offered to buy on DL1961’s e-commerce web site.

“I stored coming again to ’90s supermodel airport seems. I really like that easy, barely undone approach of dressing from that period, the place all the pieces felt snug and thrown collectively however nonetheless extremely stylish. Suppose outsized jackets, plaid shirts, double denim and items that really feel borrowed from the boys. That easy steadiness was an enormous reference all through the collaboration,” Olympia instructed WWD of the capsule. 

She famous working with DL1961 “was unbelievable,” as not solely had she worn the denim firm’s types, each professionally and personally for years, but in addition that she and the model shared comparable references for the seems. From there, Olympia famous she regarded to her personal wardrobe, together with items she’d borrowed from her brothers’ and father’s wardrobe through the years and styled to make them her personal.  

April Hennig, president of Moda Operandi, instructed WWD the corporate has seen a robust demand for his or her unique capsules, which they’re dropping roughly as soon as a month. 

“We’re more and more taking a look at them via the lens of how our shopper is definitely dressing at a specific second,” she mentioned, noting a denim collaboration felt very related for the time of 12 months. 

“We see our shopper start to buy the class main into Labor Day, when she’s occupied with returning to the town and transitioning her wardrobe into fall,” Hennig mentioned. “Olympia was the right particular person to deliver that concept to life. Our purchasers love following what she wears on trip, however we additionally wished to indicate one other aspect of her type: what she wears when she’s again within the metropolis and getting again into her on a regular basis life. DL1961 introduced the design flexibility and inventive partnership to translate that imaginative and prescient into a very targeted, wearable capsule.”

As seen within the marketing campaign, photographed by Grayson Vaughan in Central Park, the types encapsulate Olympia’s day-to-day wardrobing, transferring between weekends within the countryside and days in Manhattan’s streets. 

The road consists of three denim hero types throughout two matches together with the Olympia Slim Straight Mid-Rise jean, out there in royal and greece hued-washes; the Cate Traditional Straight Excessive-Rise jean in a drama-colored wash, and the Addison Denim shirt in royal. It additionally consists of on a regular basis layering types spanning from a relaxed V-neck sweater and cropped burgundy barn jacket with leather-based collar to a brown suede jacket with coordinating micro shorts and outsized shirting. 

Hennig and Olympia referred to as out the Olympia jean as an anticipated quantity driver and key type, respectively, because it was developed completely for Olympia and was impressed by one in all her favourite classic Levi’s types. Olympia famous she opts to pair the jean with the denim shirt, “worn outsized like I’ve stolen it from an ex-boyfriend or one in all my brothers,” she mentioned. “I reside for double denim, so carrying the 2 collectively might be my favourite look from the gathering. I’ll put on it with both a ballet flat or a kitten heel, relying on the temper.”

To have a good time the unique capsule, Moda Operandi and DL1961 have partnered with the favored PopUp Bagels on a limited-time activation impressed by Olympia’s Greek heritage. From Thursday to Sunday, or whereas provides final, the bagel firm will debut a limited-edition O.G. Greek Honey Schmear in any respect of its Hamptons and New York Metropolis places. Moreover, DL1961 will take over the eatery’s TriBeCa and Greenwich Village places all through launch weekend and the outlets will characteristic customized QR codes linking on to the launch on Moda Operandi. 

Trying to the longer term, Hennig mentioned Moda Operandi plans for Olympia to do extra collaborations. 

“What’s thrilling about having Olympia as a contributing editor is that the connection can prolong properly past a single capsule. She has such a definite viewpoint, but in addition an actual versatility in the best way she attire — from trip to on a regular basis metropolis life to night — which supplies us rather a lot to discover collectively,” Hennig mentioned, noting the corporate is already occupied with what the subsequent chapter seems like later this 12 months. “I can’t share an excessive amount of but, however as we head into the vacation season, you might even see a really completely different aspect of Olympia… one which includes getting dressed for an evening out.”