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\n\t\u201cShark Tank India\u201d has unveiled \u201c#DontBeATota,\u201d a marketing campaign taking goal at founders who mistake the language of entrepreneurship for the substance of it, because the present opens its sixth season for entries on streamer SonyLIV.<\/p>\n
\n\tThe marketing campaign lands at a second when phrases corresponding to valuation, burn fee and EBITDA have develop into on a regular basis vocabulary. It poses a pointed query: has the language of entrepreneurship begun to overshadow the enterprise itself? \u201c#DontBeATota\u201d argues that conviction, execution, resilience and a grasp of fundamentals matter greater than a refined command of buzzwords.<\/p>\n
\n\tThe marketing campaign\u2019s mascot is Tota, a parrot who believes he can impress the Sharks just by reciting startup terminology he barely understands. The character is constructed round a easy distinction: anybody can memorize the vocabulary of entrepreneurship, however solely founders who perceive their enterprise can truly construct one.<\/p>\n
\n\tAman Gupta, a Shark on \u201cShark Tank India\u201d and co-founder of boAt and founding father of Off\/Beat, stated: \u201cIf repeating startup buzzwords was sufficient to construct a enterprise, we might all be investing in parrots. That\u2019s the thought behind this marketing campaign. Over time, \u2018Shark Tank India\u2019 has helped make entrepreneurship a part of mainstream conversations, and that\u2019s one thing we’re extremely happy with. However constructing an organization has by no means been about sounding like an entrepreneur, it’s about fixing actual issues, understanding your enterprise inside out and displaying the resilience to maintain constructing each single day. That\u2019s precisely the type of founders we\u2019re excited to satisfy in Season 6.\u201d<\/p>\n
\n\tFounders can now submit entries for the brand new season by SonyLIV, with the community inviting candidates who can display actual conviction and a transparent understanding of their companies. <\/p>\n
\n\tThe Script Room conceived and produced the marketing campaign. <\/p>\n<\/div><\/div>\n