{"id":3749,"date":"2026-07-20T01:46:00","date_gmt":"2026-07-20T01:46:00","guid":{"rendered":"https:\/\/dailycelebnews.com\/index.php\/2026\/07\/20\/netflix-says-watch-hours-are-quality-over-quantity-and-also-its-only-going-to-report-them-once-a-year-after-it-already-stopped-reporting-subscriber-counts-tubefilter\/"},"modified":"2026-07-20T17:42:06","modified_gmt":"2026-07-20T17:42:06","slug":"netflix-says-watch-hours-are-quality-over-quantity-and-also-its-only-going-to-report-them-once-a-year-after-it-already-stopped-reporting-subscriber-counts-tubefilter","status":"publish","type":"post","link":"https:\/\/dailycelebnews.com\/index.php\/2026\/07\/20\/netflix-says-watch-hours-are-quality-over-quantity-and-also-its-only-going-to-report-them-once-a-year-after-it-already-stopped-reporting-subscriber-counts-tubefilter\/","title":{"rendered":"Netflix says watch hours are high quality over amount, and likewise it is solely going to report them yearly (after it already stopped reporting subscriber counts) – Tubefilter"},"content":{"rendered":"


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For years, YouTube has been handily beating Netflix\u2018s watch hours within the U.S. Now contemporary information has proven it\u2019s beating the platform\u2019s watch hours globally, too.<\/p>\n

And Netflix\u2013regardless of co-CEO\/YouTube critic Ted Sarandos admitting YouTube \u201cis TV\u201c\u2013just isn’t completely satisfied about it.<\/p>\n

Final week, as inventory fell after its Q2 earnings did not impress shareholders, Netflix posted a viewership report protecting the primary half of 2026. Its thesis: watch hours don\u2019t matter, truly.<\/p>\n

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\u201cWe measure engagement not solely by the amount of hours watched, but in addition the standard of that have for our audiences,\u201d it mentioned. \u201cTo achieve success, we additionally must have quite a lot of programming that appeals to completely different tastes and moods.\u201d<\/p>\n

(btw, regardless of the hours not mattering, Netflix did say the primary six months of 2026 introduced it \u201cgreater than 97B hours on Netflix\u2013our highest view hours up to now for a half\u2013throughout quite a lot of genres and languages.\u201d)<\/p>\n

Co-CEO Greg Peters echoed this sentiment in the course of the platform\u2019s earnings name, saying that not all watch hours \u201care created equal.\u201d He cited Netflix\u2019s lean into reside occasions for example, as a result of reside occasions apparently drive income and are good for brand spanking new subscriber acquisition, however don\u2019t lead to a whole lot of watch hours.<\/p>\n

Netflix additionally revealed this report is the final twice-yearly one it is going to launch. Shifting ahead, it\u2019ll solely publish viewership stories as soon as per 12 months \u201cto maintain the give attention to our main monetary metrics\u2013income and working revenue,\u201d it mentioned.<\/p>\n

That is the most recent in a string of strikes Netflix has made to obscure viewers measurement information from outdoors observers. It stopped reporting quarterly subscriber good points in 2025, saying the quantity was \u201cmore and more much less correct in capturing the state of the enterprise.\u201d As a substitute, it mentioned, it could give attention to different \u201ckey metrics that we predict matter most to the enterprise.\u201d<\/p>\n

Watch time appeared like it could be a type of key metrics, however Netflix\u2019s focus, we suppose, is as an alternative on uncooked financials.<\/p>\n

So how are these trying?<\/p>\n

Netflix got here in at $12.86 billion towards analysts\u2019 anticipated $13 billion, with earnings per share at $0.82 versus anticipated $0.84. On high of the marginally lower-than-expected earnings, Netflix\u2019s largest section\u2013U.S. and Canada\u2013had year-over-year progress of 10%, an underperformance in comparison with the final 4 quarters.<\/p>\n

This all factors to \u201csome sort of slowdown,\u201d Bloomberg Intelligence analyst Geetha Ranganathan informed Yahoo Finance, \u201cand I\u2019m not essentially certain administration has articulated what they will do to reinvigorate the enterprise right here.\u201d<\/p>\n

Shareholders appeared to agree with the sentiment: Netflix\u2019s inventory dropped almost 8% following the decision.<\/p>\n

Right here at Tubefilter, we\u2019ve been monitoring what\u2019s a minimum of a part of Netflix\u2019s reinvigoration effort: poaching high content material creators from YouTube.<\/p>\n

The platform has been on an absolute tear currently, signing offers with Jay Shetty,\u00a0Rhett & Hyperlink\u2018s\u00a0Legendary, Sizzling Ones, and the Stokes Twins. We already knew it considered YouTube like a \u201cfarm league,\u201d however in current weeks, that method is extra evident than ever.<\/p>\n<\/p><\/div>\n


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For years, YouTube has been handily beating Netflix\u2018s watch hours within the U.S. Now contemporary information has proven it\u2019s beating the platform\u2019s watch hours globally, too. And Netflix\u2013regardless of co-CEO\/YouTube critic Ted Sarandos admitting YouTube \u201cis TV\u201c\u2013just isn’t completely satisfied about it. Final week, as inventory fell after its Q2 earnings did not impress shareholders, […]<\/p>\n","protected":false},"author":31,"featured_media":3751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.tubefilter.com\/wp-content\/uploads\/2025\/11\/netflix-tv-screen.jpg","fifu_image_alt":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[28],"tags":[4452,1368,45,4447,4448,591,4450,4449,4451,201,199,565],"class_list":["post-3749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viral","tag-counts","tag-hours","tag-netflix","tag-quality","tag-quantity","tag-report","tag-reporting","tag-stopped","tag-subscriber","tag-tubefilter","tag-watch","tag-year"],"_links":{"self":[{"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/posts\/3749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=3749"}],"version-history":[{"count":1,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/posts\/3749\/revisions"}],"predecessor-version":[{"id":3750,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/posts\/3749\/revisions\/3750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/media\/3751"}],"wp:attachment":[{"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=3749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=3749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=3749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}