{"id":6452,"date":"2026-09-02T05:00:00","date_gmt":"2026-09-02T05:00:00","guid":{"rendered":"https:\/\/dailycelebnews.com\/index.php\/2026\/09\/02\/exclusive-how-a-decade-long-friendship-led-veja-to-do-something-its-never-done-before\/"},"modified":"2026-09-02T05:41:15","modified_gmt":"2026-09-02T05:41:15","slug":"exclusive-how-a-decade-long-friendship-led-veja-to-do-something-its-never-done-before","status":"publish","type":"post","link":"https:\/\/dailycelebnews.com\/index.php\/2026\/09\/02\/exclusive-how-a-decade-long-friendship-led-veja-to-do-something-its-never-done-before\/","title":{"rendered":"EXCLUSIVE: How a Decade-long Friendship Led Veja to Do One thing It\u2019s By no means Achieved Earlier than"},"content":{"rendered":"


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\n\tVeja is ready to launch its first-ever sneaker with out its iconic \u201cV\u201d brand on the aspect panel through a brand new collaboration with fellow French model Arpenteur.<\/p>\n

\n\tCertainly, Marc Asseily, co-founder of Arpenteur, advised FN in an interview that Veja was hesitant to comply with the thought at first.<\/p>\n

\n\t\u201cWe completely perceive why they might be reluctant as a result of the emblem is such an essential factor to their id,\u201d Asseily stated. \u201cHowever finally Veja understood our concept to showcase the important high quality of the shoe, and so they accepted it. But in addition, too, I feel it requires a whole lot of confidence in your product to do that undertaking with out your brand. So, we actually recognize them for that.\u201d<\/p>\n

\n\tFor her half, Caroline Bulliot, inventive director of Veja, famous that she \u201cwasn\u2019t shocked\u201d by the preliminary request to take away the emblem having identified the Arpenteur crew and their strategy to minimalist design for greater than a decade.<\/p>\n

\n\t\u201cWe didn\u2019t assume that they might push again a lot although on not utilizing the emblem,\u201d Bulliot advised FN. \u201cIt was fairly a protracted dialog. However, ultimately, we’re fairly proud of the undertaking as a result of you possibly can see all the particulars and the character of the shoe whereas nonetheless retaining Arpenteur\u2019s design entrance and middle.\u201d<\/p>\n

\n\tSet to launch on Sept. 3, the menswear model up to date Veja\u2019s Panenka sneaker in an all-black colorway that options seen stitching on the higher, contrasting suede particulars and a padded end.<\/p>\n

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\t\t\t\t\tThe Arpenteur x Veja Panenka.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Arpenteur<\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tThe made-in-Brazil type is accomplished with an natural traced leather-based higher, whereas the insole consists of a bio-based EVA constructed from sugar cane. Different supplies used within the manufacturing of this sneaker embody Amazonian rubber, mineral silica, recycled polyester and cotton.<\/p>\n

\n\tAnd whereas the big \u201cV\u201d on the aspect panel could also be lacking, the Veja brand seems on the tongue of the shoe, mirroring Arpenteur\u2019s on the again. Each firm\u2019s come collectively on a leather-based tag hooked up to the laces, that includes the manufacturers\u2019 logos.<\/p>\n

\n\tAs for if shoppers can count on a component two from the duo, Bulliot says it might occur sooner or later. \u201cWe all the time strategy initiatives like these as see how folks will react and take our time with it,\u201d she added. \u201cWe by no means actually rush into any undertaking. It\u2019s all the time good to take time and if we wish to do a second season, then, no worries. Even when it\u2019s one 12 months later or extra, we’ve time.\u201d<\/p>\n

\n\tThe brand new Arpenteur x Veja Panenka can be out there on every manufacturers\u2019 respective web sites and shops in addition to retailers like Mohawk Normal Retailer, Misplaced & Discovered, Centre Business and Sportivo.<\/p>\n

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\t\t\t\t\t\t\"Veja,<\/p><\/div><\/div>

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\t\t\t\t\tThe Arpenteur x Veja Panenka.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tVEJA STUDIO<\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n


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Veja is ready to launch its first-ever sneaker with out its iconic \u201cV\u201d brand on the aspect panel through a brand new collaboration with fellow French model Arpenteur. Certainly, Marc Asseily, co-founder of Arpenteur, advised FN in an interview that Veja was hesitant to comply with the thought at first. \u201cWe completely perceive why they […]<\/p>\n","protected":false},"author":327,"featured_media":6454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/wwd.com\/wp-content\/uploads\/2026\/09\/Veja.jpg?w=1000&h=563&crop=1","fifu_image_alt":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[25],"tags":[6896,103,4064,2827,6897],"class_list":["post-6452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-red-carpet-fashion","tag-decadelong","tag-exclusive","tag-friendship","tag-led","tag-veja"],"_links":{"self":[{"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/posts\/6452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=6452"}],"version-history":[{"count":1,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/posts\/6452\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/posts\/6452\/revisions\/6453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/media\/6454"}],"wp:attachment":[{"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=6452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=6452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailycelebnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=6452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}