American Eagle’s newest denim darling is making a case for jean shorts this summer season.
Ella Langley shared a behind-the-scenes look Friday at her newest American Eagle marketing campaign, giving followers one other glimpse into the country-inspired partnership that has helped make her one of many retailer’s latest faces of denim.
The singer captioned the submit with a collection of denim-inspired pictures taken inside a country barn, the place she modeled the model’s newest shorts whereas leaning into her signature nation aesthetic.
Langley kicked off the shoot with a mirror selfie contained in the barn.
The Alabama native wore a fitted white tank prime tucked into dark-wash denim shorts paired with white cowboy boots. She accessorized the look with a big turquoise butterfly necklace, matching rings and free brunette waves with bangs as hay bales and weathered wood partitions created the backdrop behind her.
One other picture confirmed Langley stretched throughout a stack of hay bales whereas modeling the identical denim look.
The nation singer rested on her abdomen atop a patterned blanket with one cowboy boot kicked into the air as she smiled towards the digital camera.
The 27-year-old nation star struck one other pose whereas kneeling atop the hay bales.
The singer rested one hand above her head as she smiled towards the digital camera, with the country barn and stacked hay making a traditional nation backdrop.
Followers shortly crammed the feedback part with reward for each Langley and her newest American Eagle seems to be.
One consumer joked, “Ella Langley has nice denims,” a playful nod to American Eagle’s headline-making Sydney Sweeney marketing campaign.
One other wrote, “AE has Ella and Sydney. They’re peak stage.”
A 3rd fan referenced Langley’s music, commenting, “after seeing this i’m ingesting wine by the bottle,” a nod to her track “Be Her.”
Langley joined American Eagle’s roster of ambassadors in February, turning into the retailer’s latest “Denim Darling” after Sweeney’s viral partnership with the model.
The partnership was particularly significant for Langley, who stated she grew up carrying the retailer’s denim in Alabama.
“I’ve these pictures rising up carrying American Eagle shorts that my mother bedazzled herself. It was the primary pair of denim I liked,” Langley beforehand instructed Folks. “American Eagle has at all times been about being your self, and that’s one thing I actually attempt to get throughout in my music. My model in day-to-day life is fairly laid-back, a bit outdoorsy, and at all times about consolation, so working with a model that celebrates that felt proper.”
On the time, American Eagle instructed Fox Information Digital the collaboration mirrored the rising crossover between trend and nation music.
“The partnership between Ella and AE displays the rising crossover between trend and nation tradition, notably amongst Gen Z, the place authenticity, nostalgia, and easy private model proceed to resonate,” a spokesperson for the corporate instructed Fox Information Digital. “Identified for her laid-back, assured method to dressing, Ella brings a pure, lived-in vitality to traditional American Eagle staples for her first-ever main trend marketing campaign.”
The marketing campaign marked American Eagle’s greatest collaboration with a headlining nation music artist and featured Langley throughout the retailer’s on-line, in-store and social media platforms. Her curated assortment consists of boot-cut denims, denim shorts, skirts, jackets and vests impressed by her laid-back Southern model.
The partnership additionally adopted the retailer’s broadly mentioned campaigns with Sweeney. American Eagle’s 2025 “Sydney Sweeney Has Nice Denims” launch sparked on-line debate over its “denims” and “genes” wordplay earlier than the corporate stood by the marketing campaign and later reunited with Sweeney for a second denim-focused collaboration centered on jean shorts.
For American Eagle, Langley’s appointment mirrored nation music’s rising affect amongst youthful customers. Craig Brommers, the retailer’s chief advertising officer, beforehand instructed Girls’s Put on Every day that Langley “represents a brand new wave of nation music” and resonates with younger girls due to her authenticity and confidence.
Langley’s profession has continued to succeed in new heights since becoming a member of the model. This week, she turned the first feminine artist to concurrently prime Billboard’s Scorching 100, Scorching Nation Songs and Nation Airplay charts along with her hit “Choosin’ Texas.”
The track has additionally remained the nation’s top-selling single, spending 11 weeks atop Billboard’s Digital Tune Gross sales chart and tying Pharrell Williams’ “Blissful” for one of many longest No. 1 runs within the chart’s historical past.
