Jack White has once more introduced a brand new album with out really saying it. The second and last installment of Third Man Information’ new Launch Lab video sequence — ostensibly an academic deep dive into the label’s advertising and marketing methods — incorporates information of his seventh solo album.
The video uploaded early at present focuses on the marketing campaign behind 2024’s return to type No Title, White’s album that was first unveiled when copies have been secretly slipped into clients’ baggage at Third Man outlets. At round 24m25s, a roundtable of Third Man execs Ben Swank, Ben Blackwell, Morgan Perry, and Jordan Williams is briefly signal-jacked (Max Headroom incident-style) by black-and-white footage of a chrome skull-helmeted govt in entrance of the framed phrase “CONTENT.” The nameplate reads “FROZEN CHARLATAN” and he finally holds up an indication that claims “NEW ALBUM.” An album cowl then flashes onscreen earlier than the Launch Lab continues.
An analogous tease occurred throughout Half One yesterday. As Blackwell talked about releasing the Lifeless Climate’s “Hold You From The Heavens” 7″ in 2009, the video turned distorted and was interrupted by thirty seconds of recent music we now know comes from “Greenback Invoice.” That bit was uploaded to a brand new YouTube account, @FrozenCharlatan, the place the video description features a Linktree to blue and chrome vinyl pre-orders of an album referred to as Frozen Charlotte. (There’s additionally a mysterious web site: 000000000.web.)
Frozen Charlotte, due July 10, is up for pre-order on the Third Man and Jack White web sites. This is the label’s description:
Frozen Charlotte – the seventh studio album from Jack White reveals the Rock and Roll Corridor of Famer at his greatest; backed by an unimaginable band (Patrick Keeler on drums, Dominic Davis on bass, Bobby Emmett on keys) whose collective hand is scorching sizzling after coming off a tour of universally-acclaimed performances. As an alternative of resting on a “job nicely finished”, they went straight to work within the studio and laid down what turned Frozen Charlotte.
Recorded in White’s Third Man Studio in Nashville, this album reveals Jack carrying on the identical raucous, uncooked, and frenetic power from his lauded 2024 album, No Title. 13 tracks of distinct really feel and tone, Frozen Charlotte is an intense rock and roll punch with by no means far behind blues underpinnings…all of which inserts proper at dwelling with very long time followers whereas leaving an inviting open door to newcomers alike.
The 13-track Frozen Charlotte begins with “G.O.D. And The Damaged Ribs” and “Derecho Demonico,” two tracks White launched in April and carried out on SNL. The previous options the lyric: “I am a penny dreadful and a frozen Charlotte / and I would like some extra sense.”
The LP title stems from White’s current visual-art work. “Frozen Charlotte” is the title of a sequence of his sculptures at present on show at Damien Hirst’s Newport Road Gallery in London. It is his first exhibition.
Whereas White hasn’t talked about the album but, the Bigfoot knowledgeable has been sharing behind-the-scenes pictures and movies of the making of his Frozen Charlotte sculptures on Instagram. Posting yesterday, he wrote:
“Frozen Charlotte” 2025 Jack White III.An outdated carnival prize chalkware statue from the 1940’s of a sailor boy falls over in my recording studio and its head breaks off. I seize a close-by blue cranium shaker percussion object and glue it within the head’s place. I paint the physique white and all of the sudden an all new character avatar that I referred to as “Frozen Charlotte” got here to life. A “frozen Charlotte” is a penny doll toy from victorian instances, they have been ceramic however might float or have a costume put over, recalling an outdated folks music a couple of lady who froze to loss of life from not dressing correctly within the winter. I needed to make the trendy model of chalk ware of the 40’s and 50’s which to me is 3D printed plastic. We took the piece to be scanned and CAD filed in an effort to make extra of her with the assistance of Daniel Birkhead at @pr3nter_inc and my good man Daniel Mancini facilitating. Then sanding, priming, spraying again at my very own store to create quite a few avatars of her together with a male trixter hero model named the “Frozen Charlatan” who’s the chrome metallic alter ego. A few of them felt like they wanted to incorporate the unique damaged off sailor’s head. Many variations of the sculpture began to return out of me, completely different personalities and characters, some to imitate the quick airbrush type of low cost carnival prizes made meeting line type, and a few extra elaborately painted, all of that are within the artwork present.” -JWIII Many of those items are on show and on the market on the “These Ideas Could Disappear” exhibition on the Newport Road Gallery, London UK until sep. thirteenth.
TRACKLIST:01 “G.O.D. And The Damaged Ribs”02 “Derecho Demonico”03 “There’s No one There”04 “Elevating the Grain”05 “You’ll By no means Repair Me”06 “No one Is aware of”07 “Greenback Invoice”08 “I Can’t Consider What I’m Listening to”09 “Thick As Thieves”10 “All Alone Once more”11 “She’s In a Frenzy”12 “Making Contact”13 “Neighbors Blues”
Frozen Charlotte is out 7/10 through Third Man Information. White is at present on a European tour, however shall be again on the East Coast subsequent month.
