Common Locations & Experiences (UDX) has appointed Donna Mirus Bates as world franchise technique officer, overseeing UDX franchise administration and strategic partnerships
Bates will report back to Vince Klaseus, president of UDX franchise, merchandise and partnerships.
In her newly created position, Bates will lead world franchise technique throughout UDX’s portfolio of mental properties, assist form long-term franchise highway maps and partnerships that drive development throughout theme parks, client merchandise and experiential platforms.
Bates will work in shut collaboration with the Common Leisure Franchise workforce, artistic, industrial and vacation spot companions with a purpose to unlock extra franchise worth by strategic alignment, innovation and model stewardship throughout UDX.
The transfer comes as Common’s parks proceed to broaden and drive sturdy income development — together with its Epic Universe in Florida, celebrating a yr of enthusiastic crowds.
“Donna brings a rare mixture of franchise imaginative and prescient, partnership experience, and deep brand-building expertise,” mentioned Klaseus. “She has performed a pivotal position in delivering a few of our most formidable franchise and vacation spot launches, and her strategic management will probably be crucial as we proceed to scale our world franchises in additional built-in and impactful methods.”
Bates has spent almost three many years with Common Locations & Experiences, the place she has held senior management positions throughout advertising and marketing, partnerships and communications. Most just lately, she led advertising and marketing partnerships and communications for UDX, working with the groups in Orlando, Florida; Hollywood, Japan and Beijing. Beforehand, Bates served as senior VP, advertising and marketing communications & content material improvement for Common Orlando Resort, the place she led built-in advertising and marketing campaigns for main attraction launches, particular occasions and new vacation spot openings.
Bates has led or contributed to a number of the most important UDX launch campaigns of the previous 20 years, together with the Wizarding World of Harry Potter around the globe, Volcano Bay, Common Beijing Resort and Common Epic Universe.
