Dean and Dan Caten should have a factor for Spain.
After lately becoming a member of the model ambassadorship craze by naming Spanish music sensation Unhealthy Gyal as their model’s first ambassador, the Dsquared2 founders are including a male counterpart to this new technique by tapping one other native expertise. The duo zeroed in on FC Barcelona soccer participant Fermín López to symbolize their model in upcoming world campaigns and worldwide occasions.
“We’ve got all the time been impressed by the fervour of athletes, and Fermín is a real standout. His power as a playmaker is electrical, and off the pitch, he has a pure, cool perspective that matches the Dsquared2 DNA completely,” stated the designers in a joint assertion.
An attacking midfielder or winger for La Liga membership in addition to for the Spain nationwide staff, López praised the Catens “for the way they mix edge with magnificence.”
“Trend is a method for me to precise who I’m exterior of the pitch, and I really feel a pure connection to the model’s power and creativity,” stated the participant who, following his breakthrough at Barcelona, was a part of Spain’s UEFA Euro 2024 and 2024 Olympic Video games-winning squad. The 23-year-old expertise is recent from one of the crucial productive seasons of his profession this yr, however he lately suffered a foot fracture that dominated him out of the 2026 FIFA World Cup.
In an interview with WWD final week, Dsquared2 SpA’s chief govt officer Chiara Baravalle defined the pondering behind the corporate’s new model ambassadorship technique. She addressed how Dsquared2 at the moment has a loyal and predominantly male Millennial buyer base, an asset that the agency intends to guard whereas additionally trying to broaden its attain. “Our subsequent section of development requires strengthening our reference to youthful shoppers, lots of whom already interact with the model however haven’t but transformed into prospects,” Baravalle stated.
To make sure, the tie-up with López is just not solely poised to draw a younger viewers but in addition strengthen the Catens’ sturdy fascination with sports activities, which play a recurrent theme of their collections and aspect activations. Within the realm of soccer specifically, prior to now the Canadian duo launched into tasks starting from designing the off-field apparel for Turin’s Juventus Soccer Membership’s in 2006 to tapping soccer star Zlatan Ibrahimović for its spring 2021 promoting marketing campaign in addition to creating with him the Icon Ibrahimović x Dsquared2 capsule assortment and “Black on Black” fall 2022 vary.
