Welcome to our rundown of the most-watched branded YouTube movies of the week.
We’re publishing this snippet of a bigger Gospel Stats Weekly Model Report as a way to analyze sponsorship developments within the creator economic system. Any video launched in tandem with an official model companion is eligible for the rating.
And – because the identify up above would suggest – all the info comes from Gospel Stats. When you’re all in favour of studying extra about Gospel – and which manufacturers are sponsoring what creators on YouTube – click on right here. You can even obtain our YouTube 2025 Sponsorship Panorama Report right here.
The World Cup nonetheless has a spot on our Gospel Stats Model Report this week, however it’s simmered down from the takeover final week. As an alternative we’re again to largely common programming: MrBeast in spot #1, slightly journey, slightly meals, and slightly video gamin’.
Test all of it out proper right here:
#1 If You Construct It, I’ll Purchase It!
Channel: MrBeast Gaming
Model: Feastables
Views: 49,775,638
Now this can be a new twist on When you construct it, he’ll come.
Whereas Jimmy Beast is busy cranking out 50-streamer collabs on his fundamental channel, his facet channel MrBeast Gaming has been cranking out Minecraft movies frequently. And so they all are inclined to observe the identical system: He places a bunch of Minecrafters face to face and whoever survives the longest/builds the very best factor walks away with the prize.
On this video, 5 skilled builders are challenged to assemble a digital model of a Tesla. Whoever does it greatest will get the real-life model of the automobile, plus an opportunity to win a $250,000 home.
Like most MrBeast Gaming uploads, this one promotes his chocolate line Feastables. Feastables adverts run year-round, however we’re anticipating them to ramp up since Halloween decor is already showing in retail shops. Guys. It’s July. C’mon!
#2 FIFA Road Meals Battle: Uruguay vs Saudi Arabia #advert
Channel: Max the Meat Man
Model: FIFA
Views: 41,905,756
The World Cup isn’t simply taking place on the soccer pitch. Max the Meat Man‘s FIFA-sponsored video pits Uruguay and Saudi Arabia towards each other in a battle of road meals. He flies to Saudi Arabia for some native hen shawarma, then returns to his YouTuber kitchen to make his personal model of Uruguay’s nationwide dish: chivito.
We received’t spoil the winner, however we will say Max makes use of the tail finish of this 47-second Brief to direct viewers to the remainder of his FIFA content material, which he’s importing all through the World Cup. His partnership with FIFA–plus the partnerships we already lined final week–make it clear FIFA’s PR workforce thought out of the field when partnering with creators. It could’ve been simple for the org to solely companion with the sports-obsessed, however as an alternative FIFA unfold its sponsorships throughout creators from each area of interest.
#3 An anxious traveller’s dream companion… my @raybanmeta AI glasses 
#raybanmetapartner
Channel: Unnati Malharkar
Model: Ray-Ban Meta AI
Views: 40,474,596
Gen Z accounts for a significant slice of U.S. leisure vacationers, and types realize it. Meta has been pushing its AI glasses for months, and now it’s exhibiting off their obvious journey utility by partnering with Unnati Malharkar. Its promise? That when you’re a Kind A anxious traveler, you may have its Ray-Ban wearables assist handle your journey.
However journey isn’t the one spot Meta’s hitting. It additionally partnered with Content material Machine this week for a “Day within the lifetime of a gymnasium bro” video that clocked in at #292.
#4 They liked it!!! @michaels What occasion ought to we plan subsequent? 
#ilovesainthonore
Channel: Alexandra Lourdes
Model: Michaels
Views: 34,409,357
Max introduced the savory, now Alexandra Lourdes brings the candy: Her Las Vegas dessert store Saint Honoré Doughnuts & Beignets turned the stage for a Michaels collab this week.
As you could or might not know, Michaels has a reasonably sprawling part of cake-decorating provides, and Lourdes reveals off the cabinets with some footage of her procuring round for issues to assist her adorn just a few donuts. She additionally wraps in occasion planning by utilizing Michaels’ provides to show the donut-decorating right into a playdate for her daughters.
Tapping a professional baker is a great transfer for Michaels, and one which paid off in views. The artistic firm additionally sponsored video #15 this week–an add from Mr. Kate that’s additionally about occasion planning.
BONUS #2,664 This New “Beyblade” Sport Is Going Viral… And It’s Superior.
Channel: ilinnuc
Model: Mall of Toys
Views: 58,541
Man it smells just like the 90s in right here. Slayblade the sport isn’t an precise Beyblade IP; it’s simply impressed by the enduring toys–which, by the best way, are nonetheless in manufacturing at the moment.
However for all us children who gathered round at recess to look at our little spinning loss of life machines duke it out, Slayblade is want achievement. And Mall of Toys, which sells Beyblades, teamed up with gaming creator ilinnuc to carry his nostalgic viewers straight over to its digital storefront. If viewers are impressed by his Slayblade video, they will take a look at Mall of Toys’ expansive Beyblade catalog.
It’s a intelligent technique–particularly if ilinnuc’s video awakens some latent Beyblade collectors. Now when you’ll excuse me, I must go examine my attic…
…and there’s much more information the place that got here from. When you like our Weekly Prime 5, you’ll love all the pieces else Gospel has to supply. Begin with our newly launched YouTube 2025 Sponsorship Panorama Report, wfrom hich you may obtain proper right here.
Go to Tubefilter for extra nice tales.
