Sponsored Story
Press Account Director — Magnificence, Wellness & LifestylePress Division · Full-Time · New York, NYABOUT WALKER DRAWASWalker Drawas is a boutique PR and model advertising and marketing company headquartered in New York Metropolis with workplaces in Los Angeles. We associate with forward-thinking manufacturers throughout vogue, magnificence, wellness, and life-style to construct cultural relevance, drive earned media, and ship campaigns that resonate. Our press division sits on the intersection of storytelling, relationships, and outcomes.THE ROLEWe are looking for a pointy, related, and extremely motivated Account Director to steer press technique and day-to-day execution throughout a roster of magnificence, wellness, and life-style shoppers. This can be a senior particular person contributor and crew management position reporting on to company management. The best candidate has deep roots within the magnificence and wellness media panorama, a robust community of editors and digital tastemakers, and the artistic instincts to translate model DNA into compelling narratives.This place relies in our New York Metropolis workplace and performs an integral position in shaping the company’s magnificence and wellness vertical, supporting new enterprise improvement, and mentoring junior workers.RESPONSIBILITIESPress Technique & Execution
Personal the event and execution of complete press methods for magnificence, wellness, and life-style clientsSecure significant earned media placements throughout print, digital, and broadcast — spanning retailers together with Vogue, Attract, Properly+Good, Byrdie, WWD, New York Instances Types, and beyondExperienced throughout social first retailers and new media like podcasts, panels, substackExperience in affiliate media programmingExperience engaged on talent-led initiatives with celebritiesDrive seasonal pitching calendars, product launch campaigns, and model second methods from idea via coverageCultivate and preserve robust relationships with magnificence, wellness, and life-style editors, writers, producers, and digital creatorsOversee the creation of press supplies together with pitches, press releases, media alerts, and editorial narratives
Consumer Administration
Function the first day-to-day consumer contact for assigned accounts, making certain distinctive service and proactive communicationLead consumer standing calls, reporting, and quarterly technique reviewsProvide counsel to shoppers on media panorama tendencies, model positioning, and marketing campaign optimizationManage consumer budgets, timelines, and deliverables with accuracy and accountability
Workforce Management & Company Contribution
Supervise and mentor Account Managers and Account Executives throughout the magnificence and wellness departmentCollaborate with Walker Drawas’ digital, experiential, and social groups to develop built-in marketing campaign conceptsContribute actively to new enterprise pitches and company development initiatives throughout the magnificence and wellness spaceParticipate in agency-wide artistic brainstorms and symbolize the division in cross-functional planning
QUALIFICATIONS
7+ years of PR expertise with a robust give attention to magnificence, wellness, and/or life-style manufacturers, agency-side preferredProven monitor report of securing top-tier media protection throughout nationwide print, digital, and broadcast outletsEstablished relationships with key editors, journalists, and creators throughout magnificence and wellness mediaExperience managing skincare, haircare, dietary supplements, health, or wellness model accounts is a robust plusExcellent written and verbal communication expertise, with a capability to craft compelling narratives underneath deadlineStrong organizational expertise and expertise managing a number of shoppers and tasks simultaneouslyCollaborative management type with expertise managing and rising junior crew membersDeep information of the present media panorama, rising platforms, and evolving magnificence cultureNew York-based and obtainable to work in-office
COMPENSATION & BENEFITSWalker Drawas provides a aggressive wage commensurate with expertise, performance-based bonus eligibility, complete well being advantages, paid break day, and the chance to do significant work with category-defining manufacturers in one of the vital dynamic verticals in media.
$100k base
To Apply: Please ship your resume to careers@walkerdrawas.com.@walkerdrawas
