Followers of Hayden Panettiere are as soon as once more vowing to boycott magnificence model Neutrogena after the star’s sudden demise.
“I cannot purchase from them ever once more! They need to have been supporting her and different girls, not taking away assist,” one Reddit consumer wrote on Monday, August 17, in the future after the Heroes and Nashville alum died on the age of 36. The recent backlash stems from Panettiere’s Might memoir, during which she claimed that Neutrogena “cancelled” her “long-standing contract” because of her battle with postpartum despair.
The model confronted preliminary backlash from Panettiere followers upon the discharge of the memoir, titled This Is Me: A Reckoning, however didn’t publicly tackle the criticism on the time.
Us has reached out to a Neutrogena consultant for remark.
New shopper backlash has additionally hit the model’s Threads account, with social media customers now responding to a put up shared by Neutrogena in 2023 that learn, “Buddies don’t let associates go to mattress with out eradicating their make-up.”
One individual responded on Sunday, August 16, “Buddies additionally don’t attempt to fireplace workers for speaking brazenly about postpartum despair however apparently this model does.” One other social media consumer responded, “Hayden deserved higher. Ladies deserve higher. I’m completed supporting Neutrogena.”
Panettiere’s Neutrogena declare was raised in her ebook amid the actress detailing psychological well being points skilled after welcoming daughter Kaya in 2011, whom she shared with ex Wladimir Klitschko. She wrote about Nashville producers deciding to jot down her character out of manufacturing quickly, earlier than questioning the sweetness model’s choice to sever ties utterly.
“The producers had no selection however to jot down me out of the script quickly — one thing that killed me as a result of I’d all the time prided myself on my professionalism — and I issued an announcement about the place I used to be going and why,” Panettiere wrote. “My followers and the press have been vastly sympathetic — and I’ll all the time be thankful for that — however part of my profession I’d come to rely upon suffered. Neutrogena canceled my long-standing contract, and it was yet one more blow in a yr that had given virtually nothing else.”
Panettiere died instantly in Greenville, South Carolina, on Sunday. Her father, Skip, confirmed the information to Us on the time by means of a consultant for his daughter. “It’s with profound unhappiness that we share the tragic passing of our beloved Hayden. She was an unbelievable gentle and a power of nature who introduced immeasurable love and pleasure to all who knew her — and to the hundreds of thousands who watched her onscreen,” Skip mentioned in an announcement. “We ask for privateness as our household takes time to course of this unimaginable loss.”
Within the aftermath of her demise, which stays beneath investigation with no trigger or method confirmed on the time of publication, a filmmaker who labored with Panettiere on her 2025 horror-comedy A Breed Aside claimed that she was “not OK” whereas engaged on set.
“I had met Hayden about 10 years earlier than that and I knew that she was insanely gifted, so when she signed on to do that image that we have been capturing, I used to be psyched,” director Griff Furst started in an Instagram video shared on Monday. “I actually needed to work together with her. So I’m on set, and I get phrase from the film’s safety staff who picked her up from the airport that one thing was off.
Within the years after they broke up, Hayden Panettiere’s relationship with Brian Hickerson was nonetheless sophisticated even on the time of her tragic demise. “Hayden and Brian have been on and off for years, however have just about all the time remained involved,” a supply solely shares with Us of the pair’s historical past previous to her […]
Furst, 44, additional defined, “I didn’t assume a lot about it, and so I left set and I walked over to greet her and her boyfriend Brian [Hickerson]. He opened the door. Hayden was extremely candy and gracious and excited to work, however she was not OK.”
A Tuesday, August 18, police report by the Greenville Metropolis Police Division, obtained by Us, acknowledged that officers spoke with Panettiere’s ex-boyfriend Hickerson, 37, and his brother, Zach Hickerson, at an condominium advanced in Greenville on the day of her passing.
“After EMS formally declared Hayden deceased, I escorted Zach and Brian out of the condominium,” the police report acknowledged about Sunday. “I noticed Zach to be very emotional whereas EMS have been engaged on Hayden. Brian didn’t develop into emotional till EMS declared her formally deceased.”
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