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Marc Jacobs goes cinematic this fall.
For its Fall 2026 marketing campaign, the style home enlisted Jemima Kirke and Rowan Blanchard to star in “The Swap,” a scripted micro-drama that turns an unintended purse mix-up right into a chase throughout New York Metropolis. Playwright and actor Jeremy O. Harris additionally makes a cameo.
The mission is the most recent installment of “Query Marc,” Jacobs’ ongoing storytelling collection designed to blur the traces between vogue and leisure. It follows April’s “The Scene,” a Manhattan-set brief written by and starring Rachel Sennott.
“The Swap” picks up moments after a Marc Jacobs runway present, the place Kirke and Blanchard — seated close to one another and carrying equivalent Scene Baggage — by accident depart with one another’s belongings. The error sends the 2 actresses on intersecting journeys by means of New York as they rifle by means of the luggage and start piecing collectively imagined variations of their respective house owners.
“I’ve at all times carried the identical issues with me,” Kirke tells Selection. “What’s modified is that I not want most of these items. Aside from lipstick and sweet. There’s nothing that my telephone can’t deal with, however I do it anyway out of behavior and ritual.”
Her typical stock features a pocket book, loads of pens, a calendar guide, lipstick, a guide, hand cream, keys, a “large pockets” and sweet.
That consistency doesn’t prolong to Jessa’s wardrobe. Requested whether or not she ever took fashion inspiration from her “Women” character — whose bohemian, vintage-heavy appears to be like grew to become one of many present’s sartorial signatures — Kirke is unequivocal.
“No, under no circumstances,” she says. “Jessa’s look doesn’t attraction to me personally.”
Her real-life Style Week experiences, nonetheless, might simply have been pulled from one of many present’s extra chaotic episodes.
Kirke recollects being in Paris round 2014 for a Chanel fall present. “I wasn’t ‘a mannequin’ per se though nonetheless modeling the most recent fashions as a part of the efficiency,” she says. “My cousin and I had gone to a celebration the night time earlier than and had helped ourselves to a drink from another person’s desk. Possibly multiple. The individuals whose desk it was caught us I assume and we received in a combat. Certainly one of them received soiled and got here at me with a damaged bottle.
“They had been solely capable of make a scratch, however it was vital sufficient to get them kicked out,” she provides. “Then we took their desk and their booze.”
Kirke’s newest marketing campaign arrives as vogue homes are more and more pushing into unique leisure, tapping actors, writers and administrators for brief movies, episodic social collection and narrative initiatives that may stay independently from the garments they’re promoting. Further installments of “The Swap” are anticipated to roll out throughout Marc Jacobs’ social channels all through the autumn, with the Fall 2026 assortment accessible to buy on-line now.
