Veja is ready to launch its first-ever sneaker with out its iconic “V” brand on the aspect panel through a brand new collaboration with fellow French model Arpenteur.
Certainly, Marc Asseily, co-founder of Arpenteur, advised FN in an interview that Veja was hesitant to comply with the thought at first.
“We completely perceive why they might be reluctant as a result of the emblem is such an essential factor to their id,” Asseily stated. “However finally Veja understood our concept to showcase the important high quality of the shoe, and so they accepted it. But in addition, too, I feel it requires a whole lot of confidence in your product to do that undertaking with out your brand. So, we actually recognize them for that.”
For her half, Caroline Bulliot, inventive director of Veja, famous that she “wasn’t shocked” by the preliminary request to take away the emblem having identified the Arpenteur crew and their strategy to minimalist design for greater than a decade.
“We didn’t assume that they might push again a lot although on not utilizing the emblem,” Bulliot advised FN. “It was fairly a protracted dialog. However, ultimately, we’re fairly proud of the undertaking as a result of you possibly can see all the particulars and the character of the shoe whereas nonetheless retaining Arpenteur’s design entrance and middle.”
Set to launch on Sept. 3, the menswear model up to date Veja’s Panenka sneaker in an all-black colorway that options seen stitching on the higher, contrasting suede particulars and a padded end.
The Arpenteur x Veja Panenka.
Courtesy of Arpenteur
The made-in-Brazil type is accomplished with an natural traced leather-based higher, whereas the insole consists of a bio-based EVA constructed from sugar cane. Different supplies used within the manufacturing of this sneaker embody Amazonian rubber, mineral silica, recycled polyester and cotton.
And whereas the big “V” on the aspect panel could also be lacking, the Veja brand seems on the tongue of the shoe, mirroring Arpenteur’s on the again. Each firm’s come collectively on a leather-based tag hooked up to the laces, that includes the manufacturers’ logos.
As for if shoppers can count on a component two from the duo, Bulliot says it might occur sooner or later. “We all the time strategy initiatives like these as see how folks will react and take our time with it,” she added. “We by no means actually rush into any undertaking. It’s all the time good to take time and if we wish to do a second season, then, no worries. Even when it’s one 12 months later or extra, we’ve time.”
The brand new Arpenteur x Veja Panenka can be out there on every manufacturers’ respective web sites and shops in addition to retailers like Mohawk Normal Retailer, Misplaced & Discovered, Centre Business and Sportivo.
The Arpenteur x Veja Panenka.
VEJA STUDIO
